![]() Este estudio aplica el modelo TOE para contemplar factores del contexto tecnológico (competencia tecnológica), organizacional (propensión a la innovación y apoyo de los empleados) y del entorno empresarial (gestión de la información de los clientes) para determinar la percepción de los beneficios de la gestión de las relaciones con los clientes a través del móvil (m-CRM). Las empresas que logran establecer relaciones recíprocas y exitosas con sus clientes pueden obtener mayor rentabilidad de sus inversiones en marketing relacional. The main contribution is the simultaneous use of the TOE model and the relationship marketing approach to understand, from the Spanish firm perspective, the perception of the management of the relationship with customers through the mobile phone. Results suggest that the firm perceives benefits from the m-CRM use if it is technologically competitive, shows propensity to innovativeness, manages customers’ information and has employees’ support. The empirical study was performed with information obtained from 125 firms and analyzed with structural equation modeling. This study adopts the TOE model to consider technological factors (technological competence), organizational factors (innovativeness and employee support) and environment factors (customer information management) to define the perceived benefits deriving from mobile CRM. Open Access SJME is an open access journal: all articles will be immediately and permanently See more Open Access Optionįirms that achieve to establish reciprocal and successful relationships with their clients can obtain greater profitability in their relationship marketing inversions. The journal audience includes academics, students and professionals active in research in marketing worldwide interested in the aforementioned contributions. Due to the particularities of this type of contributions, no restrictions on manuscript structure and length apply. Leading researchers in the marketing discipline, either alone or in collaboration, are highly encouraged to contribute to this Agenda for Future Research section. In sum, this section aims to propose new research avenues for marketing academics in order to inspire future research agendas. New challenges in this evolving field might be also addressed. The Agenda for Future Research section welcomes contributions outlining emerging opportunities in the marketing discipline derived, for example, from changes in consumers' behavior. The use of professional editing services is highly recommended for non-native English speakers.Ĭonsidering the interest of the SJME for unique and novel contributions on the frontier of knowledge, this section aims to create a space for critical reflection of new directions in which future specialized research in the marketing field should advance. Manuscripts must be clear, concise, and logical. Works submitted must be prepared in accordance with the highest standards of quality. ![]() SJME has a very rigorous evaluation process and its main objective is to encourage debate and to promote the publication of the latest trends in research in the area of marketing. Submitted manuscripts can be focused on Spanish, Latin-American, but also any other relevant market. SJME welcomes a wide array of original contributions (quantitative or qualitative empirical analysis, critical literature reviews, meta-analysis, theoretical papers, agenda for future research, etc.), as well as research that cross the frontiers between marketing and other related areas. New methodologies and techniques are particularly appreciated. The journal is published by Elsevier since 2014 and it is published fully in English since 2016.Įxpected manuscript profile SJME is especially interested in submissions that include unique and novel contributions on the frontier of knowledge, focused on emerging areas relevant to academic research in marketing or even opening new research niches. The Spanish Journal of Marketing - ESIC, formerly named Revista Española de Investigación de Marketing ESIC, has been published periodically since 1996 with the support of AEMARK (Spanish Association of Academic and Professional Marketing) and ESIC Business & Marketing School. ![]() SJME publishes every year two regular issues and a Special Issue on a topic of particular interest for the journal audience. The Spanish Journal of Marketing - ESIC (SJME) is a double-blind peer-reviewed journal with an international vocation and welcomes manuscripts of authors all over the world. To submit an article to the journal please go to The EVISE site of The Spanish Journal of Marketing - ESIC (SJME) is no longer supporting new submissions.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |